Independent and standalone hotels are competing with an ever-growing number of players from domestic and international hotel chains. It’s quite a grinding task to identify the right combination of marketing strategy, business acumen, and client or audience segmentation that will help your hotel grow.
Not a single one of our partners is alike, but each approaches us to advance and enhance their business goals and revenue. Some partners are looking to captivate corporate travelers, while others want help positioning their hotels within the leisure travel market. Some partners need help ensuring that their marketing and branding reflect all that their hotel has to offer, while others have beautiful event spaces that would serve as ideal venues for a range of events.
We provide comprehensive hotel sales and hospitality management services that create strong brand awareness and, more importantly, increase financial returns. We help your independent hotel thrive from strength to strength through sustained, incremental, and scalable growth.
How do you position the brand and your marketing? What are your competitors doing, and how can you gain market share? We deliver hotel sales and marketing strategies that equip independent hoteliers to compete against international players in a global market. Did you know that hotels using strategic business development techniques see a 30% increase in direct bookings?
Which business development and marketing strategies are delivering the best results? When are your contracts up for re-tender? Our YLH Digital CRM lets you track all activities in real time so that you have complete lucidity. We’re big believers in applying data-driven insights to enhance client relationships. YLH Digital is a multi-faceted web and app technology that serves as a CRM tool, a client portal, an agent portal, a professional services automation platform, a contract manager, and a virtual assistant. Every YLH engagement is measured in minute detail to gauge the effectiveness of our delivery and the efficiency of your dedicated team, to get and assess client feedback to drive continual improvement and profitable engagement. This is a key aspect of our hospitality management services.
What else can you be doing to have a competitive edge? Through our YLH consultancy, we identify and deliver support services from financial analysis to digital advisory that enhance your business development. Efficient hospitality management can reduce operational costs by up to 20%, allowing more budget to be allocated to guest services and marketing efforts. This efficiency directly impacts hotel sales.
We believe in unparalleled accountability and ensure that you have complete visibility into our processes and results. Our commitment to transparency has been shown to improve client satisfaction rates by 25%, which is essential for sustained hotel sales and effective hospitality management.
